Vitals
2025
Branding and Art Direction for Vitals
Wander Gallery is a performance supplement brand targeting the sports and hiking community. The challenge was to create a brand identity that would appeal to active individuals while standing out in a competitive market. The solution was a clean, versatile design that emphasises performance, reliability, and a connection to the outdoors. This identity was implemented across packaging, social media, and UX/UI design, ensuring consistency and resonance with the target audience.