Florence Black
2023


T-shirt Design for Florence BlackFlorence Black held a T-shirt design contest, inviting its community to participate. The winning design, named "To Blossom," perfectly embodies the brand's journey and growth, resonating strongly with its consumers. This initiative not only underscores Florence Black's dedication to involving its community but also reinforces its identity.




Brand Attributes


CONTEMPORARY

OVERSIZED

GROWTH

VINTAGE

LUXURY






Moodboard

I extensively researched the brand across multiple social media channels and their website. I also looked at the target demographic and their general style. Gathering different elements from this to compile a visual representation. I was able to draw from this and create the final design.






Typography

The Rembank font was chosen to complement the "To Blossom" t-shirt design, blending seamlessly with the vintage floral motif. This font reflects current design trends and appeals to our target audience, particularly Florence Black consumers who favor vintage-inspired garments



N-B

Graphic Designer, Bristol
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